Privacy Policy

This Privacy Policy explains how Roof Mason (“we,” “us,” or “our”) collects, uses, stores, shares, and safeguards information about you when you visit https://roofmason.com (the “Site”). It also outlines your choices and rights regarding your information.

By using the Site, you agree to the practices described here. If you do not accept these terms, please refrain from using the Site.

1. Information We Collect

We collect information that helps us operate a reliable, informative platform focused on roof care, maintenance tips, and related services.

A. Personal Information
Personal Information is data that can identify you directly or indirectly. We collect it when you voluntarily provide it, including:

  • Contact Data: Your name, email address, phone number, and similar details submitted through our contact forms, newsletter sign-ups, or other interactive features.
  • Account Data: If our Site offers account creation and you choose to register, we may collect a username, password, and profile information.
  • Communication Data: The content of messages and inquiries you send to us (for example, questions about roof maintenance or service requests).
  • Transaction and Billing Data: If you purchase products or services through the Site, we collect information needed to process the transaction (such as billing address and partial payment details). Payments are handled by third-party processors, and we do not store full credit card numbers on our servers.
  • User Contributions: Content you choose to post publicly (e.g., comments, reviews, ratings) and any media you upload, such as photos of roofing issues for illustration or discussion.

B. Non-Personal Information
We also collect information that does not identify you personally, which is captured automatically as you navigate the Site, such as:

  • Usage Data: Pages viewed, time on page, referring/exit pages, clickstream data, generalized location (e.g., city/country), and other analytics about how visitors use our roof care resources.
  • Device Data: IP address, browser type, operating system, device identifiers, and similar technical information.

C. Cookies and Similar Technologies
We use cookies, pixels, and related technologies to understand how the Site is used and to improve our content and services.

  • Cookies: Small files placed on your device. You can set your browser to block or alert you about cookies; some features of the Site may not function properly without them.
  • How We Use Cookies:
    • To remember your preferences for future visits (for example, content settings or location-based tips).
    • To compile aggregated statistics on traffic, engagement, and performance of our roofing guides and tools.
    • For advertising and retargeting where enabled (see “Advertising” below).

2. How We Use Your Information

We process information for the following purposes:

  • To Operate and Maintain the Site: To present our roofing content, tools, and features to you and enable interactive elements.
  • To Process Transactions: To fulfill orders and handle payments, returns, and related customer support where applicable.
  • To Communicate with You: To respond to inquiries, provide service or policy notices, and send important updates.
  • Marketing and Promotions: If you opt in, to send information about roof care resources, products, or promotions we believe could be useful. You can opt out at any time.
  • Personalization: To tailor content and recommendations (e.g., roof maintenance tips relevant to your climate or roof type).
  • Site Improvement and Research: To analyze trends and improve our articles, guides, and user experience.
  • Safety, Security, and Legal: To protect the Site and our community, prevent fraud or misuse, and comply with legal obligations.

3. Legal Basis for Processing (For EEA and UK Users)

Where applicable, we rely on the following legal bases to process personal data:

  • Performance of a Contract: When processing is necessary to provide requested products or services.
  • Legitimate Interests: For activities that help us operate, improve, and secure our Site and services without overriding your rights and freedoms.
  • Consent: When you have given us permission (e.g., for certain marketing or cookies, where required).
  • Legal Obligation: When processing is necessary to comply with applicable laws.

4. How We Share Your Information

We share information only as needed and with appropriate protections in place:

  • Service Providers: With trusted vendors that assist with hosting, analytics, customer communications, payment processing, security, and similar functions. They are obligated to use your information only for our specified purposes and to protect it.
  • Business Transfers: In connection with a merger, acquisition, financing, or sale of all or part of our business.
  • Legal and Safety: When required by law or to protect the rights, property, or safety of Roof Mason, our users, or others.
  • With Your Consent: When you direct us to share information or otherwise consent to disclosure.

We do not sell, rent, or trade your Personal Information to third parties for their direct marketing.

5. Advertising

We may work with third-party advertising partners that display ads when you visit the Site. These partners may use non-identifying information about your visits to this and other websites to show ads for products and services that may interest you, such as home improvement or roofing-related items.

  • Google Analytics: We use Google Analytics to understand how visitors use our Site. Google’s use of data is governed by its privacy policy at https://policies.google.com/privacy.
  • Opt-Out: You can manage Google advertising settings at https://www.google.com/settings/ads and install the Google Analytics Opt-Out Browser Add-on if you wish to limit analytics tracking.

6. Data Security

We use appropriate administrative, technical, and organizational safeguards designed to protect Personal Information against unauthorized access, alteration, disclosure, or destruction. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We keep Personal Information only as long as necessary for the purposes described in this Policy, including to meet legal, accounting, or reporting requirements. Retention duration depends on the type of data, sensitivity, potential risk of harm, and the purposes for which it was collected.

8. Your Data Protection Rights

Depending on your location, you may have rights such as:

  • Access and Portability: Request copies of your Personal Information.
  • Rectification: Request correction of inaccurate or incomplete data.
  • Erasure: Request deletion of your Personal Information under certain conditions.
  • Restriction: Ask us to limit processing of your data under certain conditions.
  • Objection: Object to processing, including for direct marketing, where applicable.
  • Withdraw Consent: Where we rely on consent, you may withdraw it at any time.

To exercise these rights, submit a request through our contact form at https://roofmason.com/contact-us/. We will respond within a reasonable timeframe in accordance with applicable law.

9. International Transfers

Your information may be transferred to and processed in countries other than your own. We take steps designed to ensure that international transfers comply with applicable data protection laws and that your information remains protected.

10. “Do Not Track” Signals

The Site does not currently respond to Do Not Track (DNT) signals.

11. Children’s Privacy

The Site is not intended for individuals under 16. We do not knowingly collect Personal Information from children under 16. If you believe a child has provided Personal Information through the Site, please notify us via our contact form so we can remove it.

12. Third-Party Links

The Site may include links to third-party websites or services. We are not responsible for their content, security, or privacy practices. Review the privacy policies of any third-party site you visit.

13. Changes to This Privacy Policy

We may update this Policy from time to time. Any changes will be posted on this page. We encourage you to review this Policy periodically to stay informed about how we protect your information.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us through our form at https://roofmason.com/contact-us/.